Tokyo: As the 'Ramses and the Gold of the Pharaohs' exhibition continues to attract thousands of visitors from across Japan, a mobile promotional truck (Senden Truck) has been deployed to tour the main streets of Tokyo and other major Japanese cities. The initiative forms part of a strategic campaign to raise awareness of the exhibition and draw even more visitors.
According to State Information Service Egypt, the campaign highlights ancient Egyptian civilization, giving the Japanese public a unique opportunity to explore the legacy of one of Egypt's most iconic pharaohs through a world-class exhibition that appeals to both specialists and general audiences.
The truck features a striking design with a giant image of King Ramses II, alongside the exhibition's official branding and closing dates, ensuring maximum visibility in high-traffic commercial and entertainment areas. In Japan, mobile advertising trucks are among the most effective ways to reach broad audiences, combining visual impact with widespread coverage.
Secretary-General of the Supreme Council of Antiquities Mohamed Ismail Khaled expressed his delight at the exhibition's remarkable success, noting that since its opening in March-attended by Egypt's Minister of Tourism and Antiquities, Sherif Fathy, and Tokyo Mayor Yuriko Koike-it has welcomed over 350,000 visitors. The Japanese authorities have extended the exhibition until January 2026 in response to overwhelming public interest. This exhibition follows a highly successful international tour, which began in Houston, USA, in 2021, and has since visited San Francisco, Paris, Sydney, and Cologne.
The exhibition features 180 artifacts, including the sarcophagus of King Ramses II from the National Museum of Egyptian Civilization, numerous artifacts from the Egyptian Museum in Tahrir, and finds from the Egyptian archaeological mission at Bubasteion, Saqqara. Items span Egypt's Middle Kingdom to the Late Period, including statues, jewelry, cosmetic tools, wall panels, decorated stone blocks, and painted wooden coffins, offering visitors a comprehensive view of ancient Egyptian culture.