Cairo: Minister of Investment and Foreign Trade Dr. Mohamed Farid Saleh convened a meeting with Head of the Trade Representation Dr. Abdel Aziz El-Sherif to discuss the operational strategies of the Trade Representation and its commercial offices. The discussion centered on enhancing the activities of Egyptian Commercial Representation Offices, focusing on their plans in alignment with the objectives established for each office. Emphasis was placed on the export sectors slated for the current year and the investment sectors the offices are tasked to attract foreign investments to.

According to State Information Service Egypt, the Minister stressed the necessity for commercial offices to ramp up their promotional endeavors to draw more foreign investment into Egypt across various sectors. Dr. Mohamed Farid Saleh highlighted the significance of investments that would deepen local manufacturing and create job opportunities within the Egyptian market. Additionally, he underscored the importance of investments aimed at using Egypt as a base for exporting products.

Dr. Mohamed Farid Saleh further directed the commercial offices to seize opportunities from global economic developments and the influx of foreign investment to attract more investments into Egypt. This strategy aims to establish production bases intended for exporting to international markets, especially targeting African markets.

The Minister also emphasized the critical role of commercial representatives in each host country, instructing them to conduct comprehensive market studies to pinpoint available opportunities. These studies are vital for attracting foreign investment and boosting Egyptian exports, thereby optimizing the benefits of the commercial offices' international presence.

On his part, Dr. Abdel Aziz El-Sherif, Head of the Trade Representation Office, provided insights into the methodology used by the commercial offices to unlock new markets for Egyptian exports. He elaborated on the targeted export and investment sectors for each office, noting the flexibility of the approach in adapting to regional and global economic shifts. This adaptability aims to exploit available opportunities to enhance Egyptian exports and attract foreign investments in priority sectors.