Cairo: Egypt is finalizing preparations for the 2026 edition of the Nelly Kids Fashion Fair-the region's largest trade fair dedicated to children's wear and accessories, with around 800 international buyers expected to attend as part of a drive to boost exports.

According to State Information Service Egypt, the exhibition, scheduled for Aug. 27-29 at the Egypt International Exhibition Center in New Cairo, will bring together leading Egyptian manufacturers and buyers from 14 countries across the Middle East, Africa, and Europe to explore new export opportunities and conclude trade agreements.

Business strategist Medhat Riyad stated that the event would strengthen the global presence of Egyptian children's apparel by connecting local producers with international importers and distributors. He mentioned that the exhibition has become a leading regional platform for direct business meetings and export deals, enhancing the competitiveness of Egyptian products abroad.

Supported by the Ministry of Industry and the Ministry of Investment and Foreign Trade, the exhibition will span 20,000 square meters, with all vendor spaces completely sold out.