Cairo: Minister of Tourism and Antiquities Sherif Fathy chaired a board meeting of the Egyptian Tourism Promotion Authority to review the achievements of the first half of fiscal year 2025/2026. The Authority's integrated promotional strategy targeted 23 primary and 25 secondary markets, participating in 14 international tourism fairs, 77 joint advertising campaigns, 93 familiarization trips for professionals, media, and influencers, and 12 domestic tourism caravans.

According to State Information Service Egypt, Egypt's tourism efforts were recognized internationally, winning awards at WTM London, ITTF Warsaw, the Qatar International Tourism and Travel Exhibition, and the Trip.com Partners Summit. The minister emphasized ongoing efforts to integrate and promote diverse tourism products, highlight new offerings, and enhance the visitor experience. Current initiatives focus on consolidating Egypt's global reputation as a strong and established tourist destination.

Winter season data shows a 25% increase in flights, 24% growth in passenger numbers, and a 23% rise in available seats, with notable growth in destinations including El Alamein, Luxor, and Aswan.