Cairo: Telecom Egypt's WE has announced its involvement as the digital partner of the "Yalla Sahel" initiative, marking a significant step in uniting leading real estate developers under a single vision to establish Egypt's North Coast as a premier global tourism destination.

According to State Information Service Egypt, this sponsorship aligns with WE's broader strategy to support national and developmental projects by deploying advanced digital infrastructure aimed at enhancing quality of life and propelling economic growth. The company highlights that as the North Coast undergoes substantial development and investment, it is rapidly becoming a leading destination in the Mediterranean for tourism and investment. This transformation has driven a heightened demand for advanced digital infrastructure to support growth and meet the expectations of visitors and investors alike.

WE's role in the initiative includes providing the digital infrastructure and telecommunications solutions for the TELLR digital platform. This platform is set to function as a comprehensive gateway, allowing visitors to access a range of events, entertainment activities, and hospitality services. The initiative is designed to offer an integrated digital experience both before and during visitors' stays, while also reinforcing the North Coast's status as a smart tourism destination in line with international best practices.

"We are pleased to sponsor the 'Yalla Sahel' initiative at a time when the region is undergoing a significant transformation to become an integrated global tourism destination," stated WE Managing Director and Chief Executive Officer Tamer el Mahdy. He emphasized that Telecom Egypt's commitment extends beyond providing telecommunications services, as the company aims to deliver the digital foundation essential for the operation of smart cities and modern tourism destinations, ensuring an efficient and seamless experience for visitors and investors.