Valletta:Minister of Tourism and Antiquities Sherif Fathy participated in the opening ceremony of the WTTC's 26th Global Summit, held in Malta's capital, Valletta, under the theme "FUTU[RE]SET".
According to State Information Service Egypt, during a panel discussion on the role of public-private partnerships in driving growth, Fathy, alongside tourism ministers from Malta, Croatia, South Africa, and Turkey, emphasized that Egypt has the capability to significantly increase its current tourist arrivals.
Fathy highlighted Egypt's unique tourism diversity, robust infrastructure, and rich cultural heritage as key strengths. He stated that modern marketing strategies, artificial intelligence applications, and strong industry partnerships are core priorities for enhancing the sector.
The minister also pointed out that the Egyptian state prioritizes tourism and antiquities due to their crucial role in bolstering the economy, creating jobs, and attracting investments.
On the topic of sustainability, Fathy noted that environmental preservation and eco-friendly practices are fundamental elements of the ministry's long-term strategy.
In conclusion, he stressed that effective collaboration between the government and private sector is essential for maximizing Egypt's tourism potential and improving service quality.