Cairo:Egypt's Minister of Health and Population, Khaled Abdel Ghaffar, has overseen the signing of a significant cooperation protocol aimed at enhancing Egypt's medical and wellness tourism across African markets. The agreement was formalized between the National Council for Health Tourism and African Dream Company, which owns the multilingual media platform Zoom Africa News.

According to State Information Service Egypt, the agreement is a strategic move to position Egypt as a leading hub for medical, therapeutic, and wellness tourism. This initiative involves a collaboration between Amr Sedky, Secretary-General of the National Council for Health Tourism, and Sally Atef, chairperson of the platform’s board and editor-in-chief.

The Health Ministry's spokesperson, Hossam Abdel Ghaffar, highlighted that the agreement establishes a framework for cooperation in media, marketing, and public awareness to promote Egypt's medical services in African markets. The partnership will utilize the platform’s digital capabilities, including services in Arabic, English, and French, to target markets with a high demand for medical treatment.

The protocol includes media campaigns across African countries to introduce the national health tourism platform, TOUR 4 CURE, and highlight Egypt's accredited medical centers and services. Additionally, it will involve joint forums, seminars, and familiarization trips to showcase Egypt’s medical capabilities.

Strategic initiatives under the agreement include the establishment of an African Media Center for Health Tourism, an annual campaign titled “Egypt… Africa’s Health Tourism Destination,” and the production of documentaries and reports to bolster Egyptian-African cooperation in the sector. The plans also feature developing an interactive map of healthcare needs in Africa and an annual award for excellence in cooperation. Sally Atef expressed pride in signing the protocol, emphasizing its strategic importance in linking Egypt’s medical capabilities with Africa's healthcare needs.