Cairo:The Egyptian Expo and Convention Authority (EECA) has joined forces with Meta Mall, an electronic marketing company, to inaugurate Egypt's pioneering digital platform for virtual exhibitions. This initiative aligns with the directives of the Egypt 2026 Forum and supports the efforts of the Ministry of Investment and Foreign Trade to advance the exhibitions and conferences industry, thereby enhancing the competitiveness of Egyptian products in both regional and international markets.

According to State Information Service Egypt, the project will leverage virtual and hybrid exhibition technologies to establish three-dimensional digital replicas of exhibition and conference halls. These digital twins can be viewed and operated online and reused for multiple events throughout the year. Additionally, their layouts and visual identities can be customized to fit the nature of each exhibition.

The implementation is set to commence with Hall 5 of the Cairo International Conference Center, with plans to extend to the remaining halls over the contract period. The project aims to optimize the use of exhibition infrastructure and broaden participation by companies, exhibitors, and visitors from Egypt and abroad.

Investment and Foreign Trade Minister Mohamed Farid emphasized that utilizing digital technologies in the exhibitions industry marks a significant step towards bolstering Egypt’s competitiveness in the sector. This development is expected to expand the promotion of Egyptian products, open new markets for exports, facilitate communication among companies, buyers, and investors, and support trade and investment cooperation opportunities.

Chairman of the Egyptian General Authority for Exhibitions and Conferences, Minister Plenipotentiary Alaa El-Beily, stated that the project would deliver an integrated system for managing digital events. This includes registration, ticket booking, QR-code entry, exhibition modules, live streaming, meetings, and performance reports. A smart mobile application will also be introduced to enhance the experience for exhibitors, visitors, and organizers.

He further noted that the partnership would bolster Egyptian participation in international exhibitions and facilitate virtual trade missions and business meetings with buyers and investors. Additionally, digital event content will remain accessible during and after each event for a specified period.