ABU DHABI: TRENDS Research and Advisory will participate with a special pavilion at the Beijing International Book Fair 2024, which will start on 19th June 2024 and last for 5 days at the China National Convention Centre, Beijing, where the Centre will display dozens of its various research publications.

On the sidelines of the Book Fair, TRENDS will launch its sixth global office in Beijing. The office will aim to enhance communication between think tanks at the regional and international levels.

TRENDS China office will be one of several branch offices that support the Centre’s head office in Abu Dhabi as part of a plan aimed at launching ten offices globally to support the Centre’s goals as a knowledge bridge linking people and countries around the world.

Dr. Mohammed Abdullah Al-Ali, CEO of TRENDS, said that TRENDS’ Chinese tour and participation in the Beijing International Book Fair stem from the Center’s keenness to be present in global cultural forums, particularly Beijing with its new and diverse
audience. He added that with more than 2600 exhibitors from 100 countries annually, the Book Fair is one of the most important international cultural events and constitutes an important platform for meeting intellectuals, publishers and writers.

The Centre’s participation provides a unique opportunity to communicate with publishers, enhance the book and publishing industry and increase the visibility of TRENDS’ research output at the international level.

He underlined the importance of book fairs in spreading culture, advancing knowledge and foreseeing the future.

Source: Emirates News Agency