HONG KONG SAR – Media OutReach – 24 November 2022 – Tia Lee Yu Fen, Asian fashion icon, C-POP singer, film and television actress, released the fourth part of her “GOODBYE PRINCESS” animation series on 22 November. With many twists and turns in the story, the latest episode is the most dramatic and romantic one in the series. The viewership figures of the “GOODBYE PRINCESS” animation and motion images MV pre-release campaign series has scaled new heights, with almost 70 million views to date. 

Thematic image echoing content of the fourth animated episode. Displaying Tia’s fashion wisdom, “GOODBYE PRINCESS” MV pre-release campaign stylist, Sanshai, Style Director of Vogue Thailand, has hand-picked the Kanapot iconic dusty blue dress, Christian Louboutin heels and Alessandra Rich​ ear-rings for this videographic set.

In the fourth episode, “Pawn to Queen”, Tia continues plunging downwards from the last episode; the puppet princess eventually lands on a chessboard. In this dreamland, she becomes a white pawn. On the other side of the chessboard, the queen reads the newspaper and commands the black chess pieces to attack. The white pawn keeps her calm and evades the attacks with agility, eventually reaching the opposite side of the chessboard. There, she sheds the white pawn uniform to regain her human form. In the background, a castle appears mysteriously as a handsome prince kneels down before her to declare his love for her.

Today, well-known UK top fashion and culture magazine ROLLACOASTER released a sneak review of the Winter 2022 cover, and announced that Tia Lee will be covering the Winter 2022 global print and digital issues to be released soon, in which Tia will talk about what to expect from Tia’s new, globally-focused era. Tia wears Burberry’s latest autumn and winter collections, presenting yet another side of Tia to her global fans. Previous ROLLACOASTER covers featured Justin Bieber, John Legend, Alicia Keys and other leading artists.

@leeyufen wears @burberry for @rollacoaster (Rollacoaster Magazine) Winter 2022 global cover
Photography by @studioioo
Words by @ericarana
Editor @ellaxwest
Visual Director @s.e.a.n.k
Executive Producer @babylee82 at @blcreativehouse
Styling by @ksy_0105 & @kimjeesoo.work at @es.consultancy
Hair by @enoclee
Make up by @ongibeauty
Nails by @nail.suji
Set Designer @setset_fromyj
Art Directors @aparna_aji @harry_conor
Production Director @bencrankbencrank
Producer @isabellacoleman_

The “Pawn to Queen” poster, poster, released on 23 November, gave more details on the episode:

1. When the princess falls in the beginning, she passes by a newspaper with the headline “Otaku Goddess”. This appears again in the scene where the queen reads the newspaper.
2. While fighting on the chessboard, the princess maintains her composure with a familiar look in her eyes. She shows the same determination to chase her dreams as she did in the first 3 episodes.
3. Adding the handsome prince and his castle, the story builds towards a climax.

The typical fairytale would end here, with the handsome prince and gorgeous princess living happily ever after, but is “GOODBYE PRINCESS” such a straightforward story? Find out in the fifth episode, which will be released tomorrow (25 November)!

The fourth set of motion images and still photography for “Pawn to Queen” was released today together with Vogue Hong Kong, featuring an undaunted Tia on a chessboard, looking at a close to 8-ft plus tall queen with wrapped in newspaper headlines about her.

Episode 5 release schedule:  

Official press materials: 

Tia Lee Official Channels:

Instagram @leeyufen: https://www.instagram.com/leeyufen/

YouTube: https://www.youtube.com/@tialeeofficial/

Facebook: https://www.facebook.com/leeyufentialee/

Weibo: https://weibo.com/u/1396928042/

About Tia Lee:

Tia Lee Yu Fen (李毓芬), born in Taipei, is an Asian C-POP singer, film and television actress, model, and former member of the girl band Dream Girls. In addition to her acting roles and musical career, Tia appears frequently at major fashion shows. As a fashion icon and trend-setter, Tia has graced the covers of fashion, beauty and lifestyle magazines such as Vogue, Elle, Marie Claire, and shares her beauty and fashion tips through a number of Vogue’s social media channels.

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