DUBAI: The Sharjah Investment and Development Authority (Shurooq) is participating in the Arabian Travel Market (ATM) currently being held at the Dubai World Trade Centre with various projects.

Shurooq highlights how its portfolio of ecotourism destinations and luxury hospitality assets enhances the region’s sustainable travel sector. By introducing fresh opportunities for conscious travellers and small businesses, the authority is shaping a more sustainable future for the travel industry.

Commenting on ATM participation highlights this year, Ahmed Obaid Al Qaseer, CEO of Shurooq said, ‘The theme resonates with Shurooq’s commitment to sustainable investments, particularly within the travel industry. Our projects don’t just open new doors for providers and end users of travel and tourism; they do it in a way that champions sustainability practices.”

He added, ‘Through strategic projects like Mleiha National Park, Heart of Sharjah, LUX* Al Bridi Resort, and others, we are preserving our cultural and environm
ental heritage, while also offering a major push to the achievement of Sustainable Development Goals (SDGs) target.’

The impactful and mindful ways in which Shurooq is designing and implementing projects to promote sustainable tourism that promotes local culture and products are clearly highlighted at the event.

Part of the wider ‘Sharjah showcase’ led by the Sharjah Tourism and Commerce Development Authority, the Shurooq stand utilises the latest storytelling and multimedia technologies to take visitors on an experiential walk-through of its sustainable, ecotourism and luxury hospitality assets. Divided into exclusive zones, the stand fosters dialogue, networking and industry exchange.

Source: Emirates News Agency