Cairo: Prime Minister highlighted the significance of ‘Sports Expo 2025’ as an international stage for promoting investments in sports. During his explanation about this incubator, the minister informed the prime minister that his ministry seeks to promote a culture of sports technology, as it is a new concept that is hoped to bring about a technological revolution in sports in Egypt, in a way that will contribute to improving the performance of athletes, coaches, and the audience through the use of technology, especially artificial intelligence.
According to State Information Service Egypt, the minister emphasized that developing sports technology is not merely an option but has become an urgent necessity to keep pace with contemporary developments and achieve sporting excellence at both local and international levels. He pointed out that the “MOYS” incubator represents a vital platform to support creative youth and provide them with opportunities to develop their ideas and turn them into successful project
s that contribute to enhancing sports in the Egyptian state.
While inspecting the Youth and Sports Ministry’s pavilion, the prime minister and his companions observed several models of various sports facilities in Egypt, reflecting tangible development that showcases a real sports boom. In this context, Sobhi clarified that the ministry is working to maximize the optimal utilization of sports facilities it has established as part of its strategy that prioritizes citizen health. He noted in particular the new generation of smart sports facilities, including the Egypt International Olympic City, while also highlighting the ministry’s strategy to develop the infrastructure of youth and sports facilities across the country by 2030.
The three-day exhibition aims to bring about a fundamental transformation in the sports scene by integrating technology with innovation. “Sports Expo 2025” is based on three main axes that aim to promote the role of sports as an economic and development tool. The first axis is “Sport
s and Technology”, focusing on showcasing the latest digital solutions and trends in sports performance analysis, artificial intelligence in training, and virtual reality, with a view to enhancing fan experience and advanced live broadcasting trends. The second axis is ‘Sports Investment’ and focuses on financing and sports sponsorship opportunities and ways to help clubs transform into sustainable economic entities through smart partnerships and sponsorships. The third axis is ‘Enhancing Fan Participation’, which focuses on the latest sports marketing strategies and the role of digital analytics and social media in increasing fan engagement.