DUBAI: The National CSR Fund – MAJRA and the Authority of Social Contribution – Ma’an joined forces to advance social innovation through the 10th and 11th cohorts of the Ma’an Social Incubator (MSI) programme and the Zuleya initiative.

This collaboration marks a significant step forward in strengthening national social partnerships by delivering innovative solutions that address community needs.

The MSI programme is dedicated to supporting social entrepreneurs and social initiatives that have a significant societal impact. It fosters a conducive environment for the development of impactful projects that address the social priorities of community groups and individuals.

Additionally, it aims to raise awareness about the significance of social initiatives in achieving sustainable development goals (SDGs).

Meanwhile, the Zuleya initiative seeks to enrich cultural and artistic awareness within the community through workshops and art exhibitions, revitalising the Emirati heritage and promoting national identit
y. Both the MSI programme and Zuleya initiative have been awarded the Verification stamp, recognising their alignment with UAE national priorities, SDGs, and their positive societal impact.

Abdullah Al Saleh, the Undersecretary of the Ministry of Economy and the Vice Chairman of MAJRA’s Board of Trustees, stated that the collaboration between MAJRA and Ma’an exemplifies cross-sector cooperation and demonstrates a shared commitment to strengthening national projects and initiatives that foster social cohesion and sustainable development. ‘This move contributes to the enhancement of collaborative efforts aimed at encouraging social innovation and sustaining impactful projects and programmes, all while empowering the community-focused work system,’ Al Saleh added.

This partnership reflects the dedication of both the parties to achieving the national goals outlined in the ‘We the UAE 2031’ vision by strengthening the role of government and community sectors in promoting sustainable development.

Abdulla Humaid
Al Ameri, Director General of the Authority of Social Contribution – Ma’an, emphasised the commitment of the Authority to delivering sustainable solutions for social priorities. ‘We empower individuals and industries to support initiatives that improve quality of life and promote social integration by allowing companies with social objectives to actively participate in these initiatives. Our collaboration with MAJRA is crucial as it reflects the importance of strategic partnerships in amplifying the sustainable impact of the MSI programme and Zuleya initiative, while creating new opportunities for CSR initiatives,’ Al Ameri said.

The partnership will focus on offering technical and logistical assistance for social, cultural, and artistic projects, with a strong emphasis on generating a positive and sustainable impact on Emirati society. The projects will be continuously assessed and refined to maximise their effectiveness and outcomes.

Source: Emirates News Agency