DUBAI: The General Network of Government Communication (GNGC), part of the General Secretariat of The Executive Council of Dubai, held its final 2023 meeting to discuss the best practices presented by the member entities.
Ahmed Al Mahri, Assistant Secretary General of Government Communication and General Secretariat Affairs, noted that the strong collaboration between government communication departments in Dubai is a unique style of integrated government work in line with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai. It is also in the spirit of teamwork promoted by H.H. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of Dubai Executive Council.
Al Mahri said, ‘The role of the General Network of Government Communication is to develop mechanisms in the field of communication and to create strategic government messages through leveraging initiatives and capabilities. The Network also coordinates efforts
between government entities to boost cooperation, accomplish specific tasks, and support the implementation of government plans.’
Budoor Ali, Director of Government Communications at the General Secretariat of the Executive Council of Dubai, underlined the importance of introducing Dubai’s cultural message and values and enhancing communication between the government, citizens, residents, and visitors from around 200 nationalities.
GNGC plays a pivotal role in achieving this goal through coordinating a strategic overarching message, she said.
She added, ‘Through its members, GNGC has further strengthened the community’s confidence in government decisions and strategies by spreading awareness of initiatives and services and building strategic partnerships with the media and international organisations. We look forward to enhancing existing communications tools to help reinforce Dubai’s position as a model for effective communication with a diverse global audience.’
During the meeting, the members discussed
recent developments within their respective departments as part of the network’s efforts to build an integrated system for communication operations and increase coordination.
Abdulwahed Juma, CEO of Commercial Affairs and Partnership Sector at Dubai Media, presented the organisation’s new brand identity. He highlighted its new strategy, which includes several programmes and initiatives that align with Dubai’s status as a leading global media hub. Dubai Media’s new brand strategy is designed to keep pace with the rapid development of global media production and content creation.
Moza Belyouha, Deputy Director of Brand and Event Marketing Operations at Dubai’s Department of Economy and Tourism, emphasised the role of the Dubai Shopping Festival in supporting the tourism sector, a critical pillar of the Dubai Economic Agenda (D33).
She said, ‘The festival is now the most attended of its kind in the region, which has been achieved through effective communication and marketing tools. Dubai’s campaigns leverage
public-private partnerships and the latest creative arts technologies to attract visitors and enhance the city’s position as a top global destination for shopping and tourism.’
Isabel Jennings, Senior Advisor at the Dubai Academic Health Corporation, presented the corporate identity under the name ‘Dubai Health’. The identity would position Dubai’s healthcare system as the first integrated system where care, learning, discovery, and giving come together to advance health for humanity.
She touched on the values of a corporate identity that reflects integrated, sustainable, and advanced healthcare based on science, innovation, and social impact. She also highlighted the importance of integrating capabilities and advancing Dubai’s position as a top global destination for health.
Source:Emirates News Agency