DUBAI: Renowned Swedish artist and DJ Eric Prydz will perform his renowned concert HOLO, at the Expo City Arena in Dubai on 18th October. This event marks the first time HOLO will be held in Dubai and the Middle East, serving as the grand finale to the programmes and sessions of GITEX GLOBAL 2024, the most sought after technology and startup event in the region.
HOLO has captivated audiences worldwide with its blend of musical aesthetics and cutting-edge technology, featuring stunning three-dimensional visuals that evoke beauty, wonder, and excitement. This live audio-visual show is organised by M-Premiere, a pioneering and inspiring events company that has operated in the UAE for over 15 years. It will be conducted in collaboration with GITEX GLOBAL and the international Sónar festival and brand, which has been a beacon of innovation in music and culture since its inaugural event in Barcelona in 1994. The Dubai concert represents the second collaboration between HOLO and Sónar, following their joint event h
eld (WHERE) during the 30th anniversary of the Sónar festival in June 2023.
This event holds significance not only due to the stature of the artist but also because of the pivotal role of GITEX GLOBAL 2024, which HOLO will conclude.
The exhibition will take place across two venues in Expo City Dubai, and is expected to attract over 200,000 professionals in technology, entrepreneurship, and investors who will engage in sessions and discussions about the future of innovation in the sector.
Source: Emirates News Agency