Emigration Minister Nabila Makram will launch on Saturday a fundraising campaign for the national initiative “Hayah Karima” (Decent Life) aiming to develop the countryside.

The campaign aims at promoting for the national project to collect donations of Egyptians living abroad, the ministry said in a statement on Friday.

The video-conferencing launching ceremony will be attended by Planning and Economic Development Minister Hala el Saeed and representatives of the initiative under the sponsorship of prime Minister Moustafa Madbouli.

Also attendings were Egyptian businesswoman Laila Pence, one of the leaders of “Egypt Can Bel Ta’ al-Marbouta” conference and a wealth management consultant in the US, her husband, American businessman Dryden Pence.

The ceremony proceedings will be posted on the official page of the ministry on Facebook.

The campaign will be the first in a series of of campaigns to be launched for the sake of Decent Life initiative.

In July, President Abdel Fattah El Sisi inaugurated the first phase of the ‘Decent Life’ (Haya Karima) initiative at the Cairo International Stadium.

The initiative aims to provide decent housing, water and sanitation, medical and educational services, support small and medium businesses, and provide in-kind support periodically for struggling families. The project aims to raise the standards of living of 58 million Egyptians in more than 4,000 villages over three years at a cost of more than EGP 700 billion (about $44.6 billion).

In January 2019, the first phase was launched targeting 1,000 villages across Egypt. By January 2021, the government increased the number of targeted villages to more than 4,000, representing 58% of the Egyptian population.

Since its launch, the initiative has already taken key steps in developing water and sanitation services in 33 villages in Suhag at a cost of EGP 356 million, renovate old transport stations at a cost of EGP 183 million, and established new transport stations at a cost of EGP 219 million.

The initiative also aims to develop key infrastructure in the poorest villages, such as developing bridges, establish 1,388 roads and build 162 new youth centers.

Source: State Information Service Egypt