ABU DHABI: Emirates Global Aluminium, today partnered with social enterprise Nadeera to launch an innovative recycling solution in communities near EGA’s plant in Jebel Ali.
Yalla Return, developed by Nadeera, is an innovative platform to promote effective recycling by consumers. The programme uses technology as a community engagement tool to encourage and incentivise recycling through a mobile application that is linked to technology-enabled waste collection bins. The programme will now be rolled out to some 4,000 households near Jebel Ali site.
Recycling aluminium takes 95 percent less energy than making new metal, generating a fraction of greenhouse gas emissions. Last year, EGA announced the start of construction of the UAE’s largest aluminium recycling plant.
EGA spearheaded the development of an Aluminium Recycling Coalition with beverage can-makers, beverage producers and waste management companies to improve the recycling rate of aluminium cans in the UAE. Some 660 million beverage cans are consume
d in the UAE each year, and only around a third are currently recycled.
Abdulnasser Bin Kalban, Chief Executive Officer of Emirates Global Aluminium, said, ‘Aluminium is an essential material for human progress, and too much is still thrown away including in communities that live right next to EGA’s plants. Nadeera will help us create more awareness of the importance of recycling among our neighbours, and I am pleased that this partnership means we are extending our cooperation with them.’
Source: Emirates News Agency