China recently launched an online campaign to promote the cultural heritage of its Grand Canal, a vast waterway connecting the north and south of China. This initiative aims to leverage the power of the internet to share the fascinating stories of this ancient transportation artery and its enduring cultural significance.

According to People’s Daily Online, the launch ceremony – held on 22nd June – saw the participation of prominent figures. Together, they kicked off an online promotional campaign for the Grand Canal, a Grand Canal-themed integrated media project, and an online promotional activity for the host city.

The event included a segment called “Jiangsu Moment,” which saw the release of several integrated media projects and the announcement of significant archaeological discoveries along the Jiangsu section of the Grand Canal.

Source: Emirates News Agency