The “AI For Navigating Customer-Friendly Banking and Financial Products and Services” Forum, organized by the Jordan Today Center for Development (JTCD) and sponsored by the Association of Banks in Jordan, kicked off in Amman on Tuesday.

As per the center’s statement, the forum brings together over forty experts specializing in modern financial technology applications and various facets of artificial intelligence, representing more than 20 Jordanian and Arab banking and financial institutions, alongside several public and private Jordanian universities.

Mohammad Al-Faqeer, JTCD General Manager. General, highlighted how the Fourth Industrial Revolution has spurred the emergence of digital economies across sectors like banking, finance, and communications.

He expressed pride in Jordan’s significant advancements in financial technology applications in recent years, emphasizing how AI has revolutionized advanced financial transactions, overcoming traditional barriers of distance, time, and risk, thereby enhanc
ing stability, ease, security, and efficiency in the banking industry.

Al-Faqeer also emphasized the ongoing need for banks and financial institutions to invest in technological applications, keeping abreast of developments to ensure customer retention and efficient service provision with a high level of professionalism.

Nader Qahoush, a banking technology expert, underscored how AI applications in finance and business expedite decision-making processes in regulatory bodies and financial institutions, particularly in compliance and executive procedures.

Throughout the two-day forum, discussions will delve into contemporary AI applications in banking and finance, encompassing data analysis for precise forecasting, lending and credit decisions, big data analysis for future strategy development, customer retention strategies, and the provision of round-the-clock financial services in a secure cyber environment.

Source: Jordan News Agency